By Mike Ayeni

Sustainable Fashion Writer


As more people nowadays have begun to see the significance of sustainable fashion, it is imperative to recognize individuals and organizations dedicated to bringing awareness to the existence of ethical textile production that are easily accessible. Companies that have gotten quite some attention over time include; Finisterre, Pact clothing, Alternative Apparel, and Thought Clothing. This is where Local Threads fits into the equation proving to be a platform for eco-friendly fashion & retail brands to come on board together for the ease of the consumer’s shopping experience.



Local Threads is currently Australia’s largest virtual marketplace, which supports and offers sustainable fashion with more than 3000 products in stock because of its partnership with more than 150 of Australia’s best independent brands. The e-commerce platform aims to give customers a chance to shop from a large, diverse selection to find just the right outfits at affordable prices while still ensuring strict adherence to their ethical requirements. From biodiversity, circular thinking and the social impact of ethical fashion, Local Threads e-magazine covers all the latest trends in the industry. 


If a customer encounters problems with the size of the clothing or the fitting, the company is more than happy to help via their customer care team.


The company also provides support to clothing and fashion charities by donating a dollar from every sale to a charity the customer selects after making their purchase; all of this is done hoping they can make a positive impact in their local society. 


The supply chains for all the brands supported by local threads are fair and transparent, ensuring no unethical practices such as child labor are being used in the manufacturing of materials. Designers receive a large portion of the proceeds from sales, enabling them to utilize only ethical suppliers and manufacturers and to pay workers fairly while still creating high-quality products.


Another way in which Local Threads works to make a difference in their community is by this, as the name implies, Local Threads only offers products from brands and designers based in Australia. With each purchase, a customer helps provide support to some talent in Australia, bringing Local Threads closer and closer to achieving its goal of setting up a platform to promote Australia’s best clothing brands globally.

No real animal fur is used in products as the company is firmly against the sale of products where an animal has been killed solely for its skin. Yet another ethical move Local Threads has taken is ensuring that all of the company’s dealings are done using methods that are eco-friendly. These include; the elimination of the manufacture and transfer of custom packaging and 2-way postage to reduce unnecessary emissions that are harmful to the environment. All of this is accomplished, and the products still possess very high quality and are long-lasting.


Seeing all the things that Local Thread has achieved so far and still works hard to accomplish with its focus on ethical fashion, of course, the question comes to mind;


How Did All Of This Come About?


The idea for Local Threads first came to founder and COO James Adcock around March 2019. Due to all the paperwork that had to be done in order to establish the company, setting up a website, getting legalities of the way, and drawing up a concrete business plan, it took him about six months to pull it all together, placing the date for the official creation of Local Threads somewhere in late 2019.


Adcock, who is now 21, was 19 at the time. A little green perhaps, but he had always wanted to start a business of his own. Though there was no particular influence in his choice of industries, he wanted the business to be able to contribute positively to society.


Mr. Adcock had support from various people around him; he was invited to an organization called Business South Australia, where he got a chance to be a part of an education and mentoring program called SAYES, which was funded by the government. This happened after he won a business pitch contest through the Unley Council called”‘Fish Tank.”


The initiative was developed to help provide Australians in the range of 18-35 years with the tools and information needed to create and maintain their individual businesses. Mentored by several experienced business people and various industry leaders, James was able to leave the program with the knowledge needed to put together and implement a business plan, from the numerous legal requirements to marketing, accounting, and so on.


As a young successful business owner, James has gained experience and learned things that have helped him in his personal life, some of those include better organizational and management skills as he has grown to use certain soft-wares to check-list tasks and carry them out based on priority thus ensuring his business is run efficiently. 


He has also had the chance to meet several fascinating people in the course of networking in the business community, a truly enjoyable and helpful experience, it appears. The ethical fashion industry, on the other hand, has shown and continues to show him the best ways to improve his marketing abilities. Though it is still something he does consider to be a strength of his at the moment, to a considerable degree James is interested in the nuance of what it is to make your business appeal to people and regards it as an area he would still like to grow in.


Future Plans For Local Threads


Though plans for this have not been firmly outlined as there is no exact vision at the moment, COO James Adcock does intend to take Little Threads global in 3 or 4 years with a particular focus on Europe, Asia, and America. Mr. Adcock says the company’s mission remains the same, which means Local Threads branches in other regions will make it possible for people who reside in those areas to support their own local fashion brands and designers.


It is great to see such a wonderful practice on the right path to worldwide adoption, and Local Threads only has plans to help it along the way; for now, however, Australian fashion is their main concern. While it is still unclear if the company will make any significant alterations to its name, it has been suggested that the country in which each branch is operating will simply be tacked on; for example, a Local Threads branch in America could be referred to as Local Threads America.


Mr. Adcock hopes that in the next say 35 years, while Local Threads might not be open on Mars, the company will become the go-to place for anyone in Australia who is looking to buy local ethical fashion or perhaps just either ethical or local designs as both aspects matter very much to them. He also expressed his wish that the same would be true for Local Threads branches worldwide.


When asked about the future of the pricing of goods in Ethical Fashion, Mr. Adcock explained that it mostly boiled down to economic scale, and as sustainable fashion grows more prevalent worldwide, there should be an overall reduction in the costs of products. Of course, there will be a limit to how low they can get due to the cost of manufacturing the materials but generally, as demand for products increases, the price of production will fall. 


“As awareness continues to grow, it is only a matter of time before ethical fashion is beyond easily affordable.” 

– James Adcock


James Adcock’s Private Life And Personal Interests


The entrepreneur enjoys basketball and is the head basketball coach at his old high school, Concordia college. He took courses in Economics, Business, Maths, and English from 2012 to 2017 and was basketball captain and peer support leader during his time there. James attended the University of Adelaide, first for a degree in accounting and corporate science, and now he is obtaining a degree in advanced economics.

Apart from his time at the SAYES mentoring and education program, James has had other experience in business as a sales associate at rebel sport, a two-month stint in financial assurance at Deloitte Australia in 2020, and another two months as a business consultant earlier this year at EY.


His other hobbies include surfing the summer and jet-skiing with his friends. He also loves camping and nearly all genres of music, with a particular interest in hip-hop. He enjoys Whitney Houston and is unashamedly a tentative member of Beyonce’s fandom, which is known as the Beyhive. Right now, he’s single and more invested in his business than he is interested in a relationship of any sort.


We look forward to seeing what Local Threads has in store for us in the coming months as the exciting homegrown platform paves its path in the fashion e-commerce era with a powerful message of supporting sustainable fashion on whole