We can design and manufacture all the sustainable fashion we like, launch the most stunning marketing campaigns using the most gorgeous men and women with the most stunning fashion, however, ultimately you drive the sales, you drive the economics.
You drive how the industry will continue to impact the planet negatively or positively; carbon emissions impacting on our air quality, impacting on weather patterns which as we now know adversely impacts us all.
You, the consumer, ultimately influences the drive to fashion sustainability through the choices you make when you shop for your fashion. What is so exciting about this is that together we really can make a difference for a kinder, more ethical, more sustainable fashion industry, where everyone in the fashion industry thrives as we should. It starts and ends with you – the fashion buyer.
You are the ultimate influencer because you have the capacity to make your social responsibility mark in your own life, that of your friends and family, on social media, the industry and ultimately, people, planet and animals…and every single industry here on after as we all ride the wave of adaption and transition to more sustainable practices everywhere.