Who We Are

/ɪndɪ /faktə/

Indee (indie / independent)
1.free from outside control; not subject to another’s authority.
2.”an independent authority.”
1.an independent person or body.
2.”one of the few independents left in the music business”

1.a circumstance, fact, or influence that contributes to a result.
2.”his skill was a factor in ensuring that so much was achieved”

“Indee” is a play of word and spelling for “indie”, which is short for “independent” for movies and music produced outside major or commercial studios. Indee also often refers to local fashion brand labels who are sustainable fashion or slow fashion labels.

What we stand for

Our purpose:
Promoting responsible stewardship behaviour towards our planet.

Our vision:
To inspire, educate and spur action towards making commerce sustainable for the earth.

Our mission:
To be the platform of choice for transparent and relevant information to those who want to make informed buying decisions to contribute to achieving a sustainable earth.

Our values:
Direct and Respectful. Bold and fun.